Partnership Set to Transform Sports Production and Crew Logistics

Lumi.Media, an award-winning Australian software company that is transforming media production and workflows is thrilled to announce its selection for the prestigious AO Startups program and, as part of that, a partnership with Tennis Australia.

“The logistics of sports entertainment events like the Australian Open are immense, and Lumi is perfectly positioned to make workflows faster, smarter and more efficient,” said Lumi’s co-founder and CEO, Karen Dewey. “Being selected for AO Startups is a ‘Grand Slam’ moment for us, an incredible opportunity to scale our innovation to supercharge sports entertainment production teams.“

This unique sports entertainment technology collaboration will begin with a pilot at Tennis Australia.  “We see immense potential in Lumi’s platform to help us streamline our production processes and enhance the efficiency of our operation,” said Tennis Australia Head of Original Content Xavier Muhlebach.

Tennis Australia Director of Innovation, Dr Machar Reid stated "our 2025 portfolio is arguably the strongest yet with a broad range of companies that are helping us drive innovation across all facets of our business.”

Read Australian Open announcement here

About Lumi

Lumi.Media was founded in 2016 by TV producers who knew there was a better way for teams to work together.  Designed especially for the TV, entertainment and sports content industry, Lumi’s powerful visual software makes end-to-end production faster, easier and better. Lumi’s mission is to help content teams reduce costs while maintaining the integrity of their work by streamlining processes, automating repetitive tasks, simplifying logistics, and empowering teams to collaborate effectively from anywhere in the world. By bringing everyone and everything together in one place - digitally - Lumi multiplies the power of people and content creation.

Recognised in 2023 winning the Content and Innovation Award in MIPCOM France, and the Excellence in Creative Tech and Innovation, Innovation Aus.  Also recipient of the Enterprise and Innovation Grant Screen Australia.