Lumi.Media wins global innovation & sustainability award at MIPCOM, Cannes
Transforming content production, Lumi.Media goes from Grand Designs, Love Island and Luxe Listings to showcase the value of Australian innovation on the world TV stage.
SYDNEY, AUSTRALIA, 18 OCTOBER 2023: Lumi.Media, the Australian start-up has achieved international recognition winning the coveted award for sustainability and innovation at The Content Innovation Awards, held at the iconic Palais des Festivals in Cannes, France. This accolade underscores Lumi.Media’s role in revolutionising the global TV and entertainment production landscape.
Lumi’s SaaS collaborative work management platform centralises, streamlines, and speeds up the end-end processes of content production, bringing everything into one place for busy teams. It has been deployed on productions around the world including Love Island UK and Australia, 24 Hours in A&E, Luxe Listings Toronto and Sydney, Stars on Mars, Grand Designs, Restoration Australia, Grand Designs Transformations, Lingo, Great Auction Showdown, and Real Housewives.
Karen Dewey, CEO of Lumi.Media, expressed her excitement, saying, “We are thrilled and grateful to receive this prestigious award at Cannes, and excited to spotlight the innovation and sustainability benefits Australian technology is bringing to the world.
“This is about reducing waste, reducing duplication, and empowering everyone to do their jobs in a way that maximises collaboration. These are creative teams, and we’re so proud to be able to help them maximise not only efficiency, but also the power of all their best minds,” she says.
This Aussie startup came to the rescue of many production companies during the pandemic and is leading the way in hybrid work and understanding how to get the best output from busy content-making teams. Lumi.Media’s visionary technology has been expanding globally and is now powering productions in the US, Canada, the United Kingdom and across the European Union.
“Lumi is deployed on MS Azure’s 100% carbon neutral cloud infrastructure and removes the need for many other ‘point solution’ software applications, reduces production hours and the overall carbon footprint per show,” explains Karen.
ITV Studios in London signed an enterprise-wide contract with Lumi.Media in 2022 and has been deploying Lumi across many of its non-scripted shows. Landmark documentary series 24 Hours in A&E (Accident and Emergency) embraced Lumi to revolutionise its longstanding approaches and systems. Series Editor, Louise Bartmann, reports within one week of using Lumi the team was able to see tangible efficiencies and strong benefits. “After 11 years of A&E there were lots of systems and processes in place. So, when we introduced Lumi, it gave us a chance to review what was necessary. Lumi was intuitive and easy for the whole team to use. We couldn’t believe how smooth it was from the get-go.” Louise reports they quickly were able to remove duplication and waste in their former documents and processes. “We made a conscious effort to embrace this opportunity for improvement, and it really paid off.”
Lumi does the heavy lifting so production teams can focus on being creative. Everyone involved in the production can see what they need in a way that makes sense to them from producers to talent, casting as well as finance, accounting, HR and, management and administration teams. It provides a multidimensional view of information and tracks everything through the entire production lifecycle.
Lumi is made by producers, for producers. After spending decades managing big teams in Australian television, Karen Dewey spotted a crucial gap in the market for software to empower the TV and entertainment industry. Lumi helps production teams collaborate, share knowledge, and make decisions more efficiently, saving budget, duplication of effort and wasted time.
Steve Oemcke, Director of Content, WTFN, reports that “Lumi is a powerful and intuitive tool that centralises all our story details from the field through post. We are all Lumi converts and somewhat addicted.”
Keely Sonntag, Head of Unscripted TV, ITV Australia backs up the central approach, “I’m a huge believer in maximising efficiencies on a team and making everyone’s lives as simple, effective, and easy as possible. Lumi is basically the holy grail of all of that.”
Following the win at Cannes, Lumi.Media plans to continue its global expansion and has recently hired employees in the United Kingdom and European Union as well as appointing business development consultants in North America.
We are thrilled with the media coverage of this award. Here are some outlets and story links for your reference:
- Inside Small Business: Australian start-up Lumi wins global content innovation award in Cannes
- Inside Film: ‘The Australian Wars’, ‘The Swap’, Lumi.Media win MIPCOM prizes
- B&T: Lumi.Media wins global innovation and sustainability award at MIPCOM Cannes Festival
- Television Business International (TBI)
- TV Tonight
- CMO Tech Asia