Start with Challenges
Plans, locations, equipment, safety, crew, contributors and outcomes, in one place that updates as the day changes.
Lumi · AI-powered Production Intelligence
Lumi holds and connects your whole team's information, staff and freelance, as it's created: on set, in the office, on the road. That connected knowledge is Production Intelligence. It powers your key operations and editorial, and it's the essential base for AI insights, built in automatically.
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What Lumi is
Lumi gives every team the visibility, real-time information and control they need, while keeping the whole production connected. Update once. Update everywhere.
Built for production teams
Most production teams are freelancers who meet just weeks before the shoot and have to run as one from the start. Locations move, weather turns, schedules shift and cast change. Without one shared picture, every change becomes another message, another spreadsheet, another note on the wall.
New crew see everything they need from their first login, without a week of catching up.
Update once and the whole team sees it, so nobody is working from yesterday's version.
When the team moves on, what they learned stays with your company for the next production.
What you're buying
Capture it once. Connect it everywhere. Act on it now.
Shootlogs, casting, travel, crew, welfare and media are captured where the work happens, by whoever is there. Nothing waits for someone to type it up later.
Lumi links people, days, scenes and decisions automatically. Your operations and editorial teams work from the same live picture, from a single timecode to the whole series.
Because your information is already held and connected, AI has real context to work with: the best stories from yesterday, summarised gallery transcripts and organised field notes.
Watch Lumi and AI at work
No matter how your team captures it on the go, Lumi and AI standardise every shoot log for search, so every team sees what it needs quickly. Then AI surfaces story threads earlier, suggesting the links, pickups, Master Interviews and backstories worth following.
This demo uses Claude, but Lumi isn't tied to one AI. Your production's information lives in Lumi, so whichever AI you connect works the same way.
See Lumi at work
Each team gets a workspace shaped around its job. Underneath, it's all one connected record, so an update in one view shows up in every other.
Drag contestants between shows on a visual casting board, with tags for age, job and status. Present it straight to the exec and network team.
Audition schedules, lineups, pitch boards and fit-to-participate checks in one casting hub.
Travel, visas, documentation and distribution lists across countries and time zones, with every change logged.
How Production Intelligence works
A producer logs a moment on location. A coordinator books a flight. A casting producer moves an applicant forward.
Lumi connects it to the right people, days and stories, with access limited to the teams who should see it.
Every team sees what it needs in real time, and leadership sees the whole operation. AI insights build on top.
Grow as you go
You don't need to change the whole production on day one. Pick one area, get value straight away, and connect more teams when you're ready. Each one adds to your Production Intelligence.
Plans, locations, equipment, safety, crew, contributors and outcomes, in one place that updates as the day changes.
Every movement, booking and person connected, so a late change reaches everyone it affects.
From application to selection, consent and onboarding, with every contributor's journey in one record.
Shootlogs, story notes, interviews and media references, followed as stories develop across days.
Availability, allocations, onboarding and personalised communications, kept current for everyone.
Checks, notes and medical records in private vaults that only the welfare team can open.
Solve the most pressing problem first, with the team that feels it most.
Add teams as you're ready. Their information joins the same hub, with no re-entry.
Leadership sees across the whole production, and the slate, with AI insights on connected data.
In our customers' words
Update once. Update everywhere.
One source of truth. A shootlog note reaches the story, cast and interview prep as soon as it’s logged.
Micro and macro views.
Zoom from a single timecode to a contributor's whole arc, then out to the entire series.
Everything in one place.
Story, casting, crew, travel, welfare and media under one roof, whoever captured it.
WTFN · Paramedics · Emergency
"Lumi is the living, breathing heart of all our productions."Sandi Austin, Head of Production, WTFN
"We are all Lumi converts and somewhat addicted."Steve Oemcke, CEO, WTFN
Read the WTFN case study → Read the ITV Studios case study →
"When you come into our Control Room every screen is on Lumi. Everyone is just loving it."Larissa Watson, Story Producer, Love Island America, ITV
"Incorporating Lumi has saved us hours of work every season. Being able to see the data for a particular question in minutes is a game-changer."Vanessa Barzola, Production Supervisor, ITV America
"With everything in one place, it was so much easier to find everything."Louise Bartmann, Series Producer, 24 Hours in A&E, ITV Studios UK
"I love Lumi because it's all there in front of me. It's very visual and I don't have to go searching through drives and bins and folders that I can't remember the name of."Sonya Wilkes, Executive Producer, Pooch Perfect, Beyond International
"Lumi's flexibility allows the freedom to move away from multiple grids and duplication. It offers unparalleled visibility and brings an ease of reporting that we've never experienced before."Amy Castillo, Travel & Logistics Manager, ITV America
"Lumi is an actual tangible game-changer. It's not often something comes along that truly raises the bar."James Barker, Executive Producer Post, ITV America
For Finance and Heads of Production
What changes for your budget, your risk and your teams.
Lumi can replace up to 15 separate systems and apps across casting, logging, logistics and production. That means fewer licences, fewer logins and less double handling.
Manual coordination is around 30% of a production team's work today. Lumi's automations and AI take a large share of it away, so information is entered once and reaches everyone who needs it.
Consent, welfare and contributor records sit in controlled, permissioned places, with access removed instantly when people leave.
Start with one team and expand when it's working. Your investment follows the value you see.
You are the Controller. Your data is never used to train AI models, and it’s returned on request, without penalty or lock-in.
Every production adds to your Production Intelligence. The knowledge stays with the company, not in someone’s notebook.
Sustainability & compliance
Every note, form and call sheet that lives in Lumi is one that isn't printed, copied or thrown away. Productions run paperless from the first shoot day, and their data is handled to the standards a broadcaster expects.
"We saved so much paper. We went from piles of notes to a completely paperless tour."
Ready when you are
Start with one team. Connect the rest as you grow. We'll help you plan the rollout.
Plan your first production, or request our security pack and case studies
The Lumi team